Friday, 14 December 2018

Buying And Decorating Our Christmas Tree

Buying And Decorating Our Christmas Tree

Happy Friday all! It's not long now until the big day, and Mike and I took a trip out this week to buy our Christmas tree from a nearby forest. It definitely got us in the festive spirit! Of course I took the opportunity to vlog the occasion - this is as close to vlogmas as I was ever going to get this year!

When it comes to decorating the tree, I've stuck to a colour theme for the past few years - mostly gold, silver and white, with a few touches of red here and there. I always really like how this combination turns out. If you want to see, you can watch the video on YouTube, or right here.



Is your tree up yet? And how have you decorated it?

Kate x
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Wednesday, 12 December 2018

The Small Blogger's Guide To Sponsored Posts: 5 Things No One Tells You About Brand Collaborations

The Small Blogger's Guide To Sponsored Posts: 5 Things No One Tells You About Brand Collaborations

With Christmas on the horizon and the end of the year in sight, I thought I would snap to it and bring you the final instalment in my small blogger's guide to sponsored posts, part of my wider Working With Brands series. I'm really happy that this series has proved to be so popular with so many of you - I guess you enjoy reading about other people's blogging experiences as much as I do! I will be bringing you more about working with brands in 2019, as well as more about blogging in general, but today, I'm going to conclude my guide to sponsored posts by focussing on what happens in the final stages of a (paid) brand collaboration. While it might feel as though everything is done and dusted once you've finished editing your content, there are still a few important things that happen afterwards, and, in my experience, there isn't a huge amount of information out there to help new and smaller bloggers with this particular part of the process. So, in this post, I'm going to shed some light on the 5 things no one tells you about brand collaborations.

Before I begin, I want to make my usual disclaimer - I am not a big blogger, but I do have a fair amount of experience when it comes to working on sponsored posts. I also understand the particular issues smaller bloggers face in trying to produce professional quality work without the resources available to bigger influencers, so I really hope that I can benefit others by sharing my experiences. If you're new to the series, I recommend you check out my my earlier instalments, 6 Important Questions To Ask Before You Start and 5 Tips For A Successful Brand Collaboration before moving on to this one.

Yellow Christmas Party Dress

5 Things No One Tells You About Sponsored Posts


1. The Brand Might Not Respect Your Schedule


With some sponsored posts, you are free to hit publish on your content without getting final approval from the brand, but usually, in my experience, your first deadline will be to submit a draft, so that the brand or PR can check it over before giving you the go-ahead to post it on your blog. And even though you might have taken care to leave yourself plenty of time for any possible amendments, it doesn't mean that they will! On more than one occasion, I've had to wait until the eleventh hour to receive feedback, and have been left frantically trying to incorporate the requested changes the night before the post is set to go live. 

This isn't ideal for anyone, but can be especially tricky for smaller bloggers who are probably juggling the work with a full time job. Unfortunately, there isn't a lot you can do about it except keep your own work well within the timescale and potentially be prepared for a late night! Ultimately, if we are serious about earning from our blogs then we should be prepared to see them as a real business, and those take hard work and a certain amount of sacrifice. These kind of situations are part of the reality of sponsored posts and my best advice is to grit your teeth and get on with it. However, if it is getting really close to the wire and you have other commitments which may result in a potential clash then a polite email to let the brand know is probably a good idea.

Yellow Christmas Party Dress

2. Promoting The Post Can Be As Stressful As Writing It


I always breathe a sigh of relief when a sponsored post is signed off and scheduled for publication... and then I remember that I also have to create promotional tweets and Instagram posts for it, and for some reason I can often find this just as stressful. Have I chosen the right photo? Have I included all the information I need in the caption? Have I spelled the campaign hashtag correctly? Sometimes, brands want social posts to go live at certain times, and of course, with Instagram, that means you need to be available to do it. When faced with the prospect of creating a whole blog post for a brand, it can be easy to dismiss the social media promotion as something you can easily throw together afterwards, but this is a mistake, and will leave you feeling unnecessarily under pressure when the time comes to promote your post. Instead, devote some time to planning out your social posts in advance, paying particular attention to any requirements the brand may have, the correct spelling of their handle and any hashtags they want you to use. And of course, don't forget to include #ad!

Long Sleeved Party Dress

3. Published The Post? Expect Radio Silence From The Brand/PR


When the post is live, promotion has gone out, you have emailed the link to the brand and they are happy, there is only one thing left for them to do, and that is pay you. For some reason, it is at precisely this moment that I find my brand/PR contact can often be remarkably quiet, even if they've communicated very well up till now. I don't know if bigger bloggers find the same, but it can sometimes feel as though they disappear once they've got what they want, and while they may have replied promptly to every email during the collaboration process, the final one I send, containing the link to the finished piece and my hope that all is OK, can often be met with radio silence. While this can seem somewhat rude, it's best not to take it personally. It has happened to me often enough to realise that it is fairly common, and I have gone on to work with many of the brands again, so I'm pretty confident that they don't hate my work! Like everyone else, they are busy, and with the post published, it means that your contact gets to tick off a task from their to do list. In most cases, it will be an entirely different department that deals with the payment side of things, so your contact has probably passed on your details to them before cracking on with their next project.

River Island Yellow Midi Dress

4. Waiting Ages To Get Paid Is Normal


Most brands work to a certain payment schedule, which means that there will be a fixed day of the month when they pay their invoices for that month. So regardless of the date you publish your post, you will have to wait until the next payment run to get paid. Details of payment will normally be discussed before you agree to the work, so you should at least have an idea of when you can expect to receive your fee, but if not, I would say that one month after the publication date is an acceptable time to send a polite email about it. 

In my experience, following publication of a sponsored post, the brand will either send you an invoice to fill in, or you can submit your own. It doesn't have to be fancy, just make sure that you include your name and address, details of the account you want the fee paid into, a brief description of the work done and the fee agreed. You can also state the payment date if you've been given one, otherwise, I usually put a payment date of 30 days after the date I submit the invoice. (This doesn't guarantee you'll be paid by then, but it gives you some support should you find you need to chase for payment once the date has passed.)

The Small Blogger's Guide To Sponsored Posts: 5 Things No One Tells You About Brand Collaborations

I have never not been paid for a sponsored post, although I did once have to wait about three months. However, that was unusual, and the brand remained communicative and apologetic throughout. As I recommended in my first post on the subject, you should make sure you have confirmation of the fee in writing from the brand before starting work, but it's unlikely that you will have to resort to using it.

5. Finishing The Post Doesn't Have To Be The End Of The Story


Once you have been paid, it can be easy to forget all about the collaboration and move on, however, you could be missing an opportunity. You have now established a relationship with a brand, and hopefully they are pleased with the outcome of your collaboration. Following payment, I will always email my contact to say thank you, express how much I enjoyed working on the campaign and let them know I am open to future collaborations. And, on occasion, I have had the same brands come back to me with new projects. One thing I have not yet done as a blogger is pitch to brands for work - I always wait for them to approach me. However, this is definitely something I want to start doing in the future, and if it's something you're thinking about too, the contacts you have already made are the perfect place to start. They might not be in a position to offer you another campaign straight away, but making sure you stay on their radar as you continue to grow your blog at least keeps open the possibility of working with them again in the future.

The Small Blogger's Guide To Sponsored Posts: 5 Things No One Tells You About Brand Collaborations

Shop The Look 


I really hope you found these tips useful. If you've worked on sponsored posts, what did you wish you had known beforehand?

Kate x

Some links may be affiliate links. All opinions, as always, are my own.
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Monday, 10 December 2018

Christmas Gift Guide: Accessories And Sleepwear

Christmas Gift Guide: Accessories And Sleepwear
We are just over two weeks away from Christmas, so I guess that makes this something of a "last minute" gift guide. I can't quite believe I'm saying that, but here we are. Time flies! For this year's offering, I decided to focus on the type of gifts I tend to give and/or receive myself, which mostly fall into the accessories and sleepwear categories. I honestly think there is nothing nicer than finding some lovely silky pyjamas, cosy slippers or a stylish pair of gloves under the tree!

For Finishing Off Your Look


Christmas Gift Guide: Accessories, Hats, Gloves, Scarves, Jewellery, Handbags

Silk hair tie - Would also look lovely tied around the handles of a bag.

Burgundy fedora - I love how chic fedoras are and this is such a pretty colour.

Gold earrings - I don't really wear statement earrings but I'm loving seeing them all over Instagram.

Grey bag - I'm obsessed with that faux fur trim.

Embellished beret - How cute is this?! I love the little diamantés.

Two tone handbag - Beautiful colours and looks a lot more expensive than it is.

Resin earrings - These are so striking.

Yellow bag - I can't get enough of this colour right now.

Tassel earrings - Annoyingly vanished from the website. These are similar in style.

Pink gloves - The mix of suede and leather makes these look really smart.

Pearl embellished gloves - So pretty and feminine.

Silver earrings - These would be amazing for a big night out. Maybe New Year's Eve?

Pink clutch - You can hold this by slipping your hand under the bow - makes a real style statement.

For Cosying Up At Home


Christmas Gift Guide: Sleepwear, Stationery, Slippers, Books

Burgundy pyjamas - My favourite pyjama style.

Rose gold pen with Swarovski crystals - For making notes in style.

Mermaid notebook - See above!

Grey loungewear - I would love to curl up on the sofa in this!

Pink bathrobe - Fleecey and soft as a dream.

The New Fashion Rules - All about the digital revolution in fashion, written by Inthefrow.

Criss cross slippers - Look just like the Emu ones. A fraction of the price.

Pink pyjamas - I already have these in two different colour ways and they are beautiful!

Sparkly charging cable - Because sometimes it's all about the little things!

Boot slippers - A winter essential.


Did any of these items catch your eye? And have you got any shopping left to do?

Kate x

Some links may be affiliate links. All opinions, as always, are my own.
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Friday, 7 December 2018

3 Christmas Party Dresses Under £50 (And How To Style Them)

3 Christmas Party Dresses Under £50 (And How To Style Them)

It's no secret that I love an opportunity to dress up. And Christmas is perfect for it - work parties, get togethers with friends, it's a very social time of year and a time when celebrating is high on the agenda. The only problem is, other things are high on the agenda as well. Buying presents, stocking up on food and travelling to visit loved ones can all put an extra strain on the bank balance, and when you add party wear into the mix, it can all start to get a bit too much.

So, as so often in life, I find the high street to be my best friend! In today's video, I've styled up three very different party dresses, all of which are under £50. I hope it helps give you a few ideas of party looks you can create without breaking the bank this year.

You can watch the video on YouTube or right here, and if you like what you see, I would love it if you subscribed to my channel, although I promise I won't be offended if you don't!



Which look was your favourite? And do you have any parties coming up this festive season?

Kate x
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Wednesday, 5 December 2018

The Small Blogger's Guide To Sponsored Posts: 5 Tips For A Successful Brand Collaboration

The Small Blogger's Guide To Sponsored Posts: 5 Tips For A Successful Brand Collaboration

Are you ready for the next post in my Working With Brands series? I hope so! In the last instalment, I covered the six important questions to ask before committing to work with a brand on a paid collaboration, and today, I'm going to focus on the nitty-gritty of the work itself, by sharing my tips for getting the job done, and done well. 

Obviously, as bloggers, we want to be proud of every post we create, but when we're working on sponsored content, the stakes are that little bit higher. We've entered into a formal agreement with a brand to produce a piece of work which will be paid for, and naturally that brings with it a certain amount of pressure and expectation. Not only that, but doing a good job could lead to a continued relationship with the brand in question and hopefully more paid work in the future, so it's really important to do everything we can to ensure a successful collaboration.

The Small Blogger's Guide To Sponsored Posts: 5 Tips For A Successful Brand Collaboration

To begin with my usual disclaimer, I am not a big blogger, but I have had a fair bit of experience with sponsored posts in the (nearly) five years I've been blogging. The advice I'm offering in this series of posts has come from the trial and error of my own experience. As a smaller blogger myself, I know only too well the difficulties of trying to balance blogging with other commitments, not to mention the fact that we don't have the same resources at our disposal as the larger influencers do. That's why my advice is tailored towards small bloggers like myself, and I hope you find it useful.

So when you've agreed on a collaboration with a brand and the contract is signed, what happens next?

40 Plus Fashion Blogger

My 5 Top Tips For A Successful Brand Collaboration


1. Don't Panic


OK, that might sound a bit silly, but bear with me here. A funny thing happens when the negotiation process comes to an end and it's time to actually start work on the content. All of a sudden, it's just got very real! And when you think about it, it's natural to have a bit of a freak out. Most small bloggers don't work with brands on a regular basis, and we're not used to having anyone to answer to when it comes to the content we create. Most of the time, if a post doesn't turn out the way we wanted, or our schedule goes out of the window, it really doesn't matter. But with a sponsored post, it matters. There's a deadline. There are requirements to fulfil and a standard of quality to maintain. All at once, even if it is just for this one post, we are thrust into the position of a professional influencer. This can be pretty daunting for small bloggers who are used to being in hobby mode most of the time.

Experiencing this feeling of panic led me to develop the 6 points that I think are really important to have clear in your mind before committing to work with a brand. As I mentioned before, you can read about them here and I'd highly recommend doing so if you are looking to work on sponsored posts and are unfamiliar with the process. By being clear on those 6 points, you will already have a good idea of what is expected of you before you signed the contract, you will already know that you are capable of producing the work required and that you can do so within the timescale provided. You might still be a little nervous, but hopefully this preparation beforehand will save you from full blown panic!

Autumn Winter Outfit Ideas

2. Plan Like A Demon


Speaking for myself, rushed content is never my best content, and I suspect that the same is true for a lot of people. Taking the time to plan each element of a blog post tends to lead to a more polished finished result, and you're definitely going to want to produce the best work you're capable of when a brand collaboration is at stake. I'm also of the firm belief that more effort you devote to planning a post can end up saving you time when it comes to the actual creation of it.

I would recommend sitting down with a notebook and pen and really taking your time to plan each step. If you're testing beauty products, research the ingredients and make a list of results you will be looking for. If you're styling clothing, try a few different combinations until you find a look you really love. Think about when and where to take photographs - how do you want them to look? When it comes to the written element of the post, what will your focus be? If there are certain requirements requested by the brand (again, you'll know if you followed the steps in my first post!) use these to guide you and start building a picture of what the finished post will look like.

The Small Blogger's Guide To Sponsored Posts: 5 Tips For A Successful Brand Collaboration

3. Leave Room For Error


Life is a funny old game and even the best laid plans can run into unforeseen difficulties. What if it's raining on the day you've picked to take your outfit photos? What if an unavoidable commitment pops up on the afternoon you've set aside to write your blog post? Factoring in a couple of extra days and possibly a back-up photo shoot location can make all the difference and turn a potential disaster scenario into a minor inconvenience. Do yourself a favour and work some wiggle room into your schedule. It will take some of the pressure off the creation process and make sure that you meet your deadline, even if something goes wrong.

The Small Blogger's Guide To Sponsored Posts: 5 Tips For A Successful Brand Collaboration

4. Remain True To Yourself


When you're working on a sponsored post, you can often feel as though you really need to go the extra mile to create the best piece of content you've ever produced. While it's absolutely fine (and advisable!) to want to do your best, there is no need to push yourself too far out of your comfort zone. Remember, the brand picked you to work with in the first place because they like the type of content you already create. There is no need to feel as though you need to suddenly change up the look of your photos or write in a different style from the one you normally do. It will put unnecessary pressure on you and could even backfire, as the brand will be expecting something that's in line with your usual work.

Topshop Midi Skirt

5. Relax, And Enjoy The Creative Process 


Once everything has been planned, you know what you need to do - knuckle down and create that content! The best piece of advice I can offer at this stage is to relax and enjoy it. You have already done the necessary preparation, so now it's time to put out of your head the idea that this piece of content is different from any other, and let your creativity flow. Simply enjoy the process of creating a blog post as you normally would, as the results are likely to be better than if you put too much pressure on yourself. So trust that you are ready for this, and just go for it. Once you reach the editing stage, you can double check everything against the brand's requirements and make any tweaks that may be necessary.

The Small Blogger's Guide To Sponsored Posts: 5 Tips For A Successful Brand Collaboration

Shop The Look



I hope you found these 5 tips interesting, and I hope they will help to make your future brand collaborations a success! For my next post in this series, I'll be writing about the latter stages of the process of a sponsored post, so keep your eyes peeled for that in the coming weeks.

Do you have any tips of your own when it comes to sponsored posts? I'd love to know, so do share in the comments.

Kate x

Some links may be affiliate links. All opinions, as always, are my own.
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Monday, 3 December 2018

Fill Your Home With Festive Fragrance: The Scented Candles I'm Loving (And Lusting After) This Christmas

Fill Your Home With Festive Fragrance: The Scented Candles I'm Loving (And Lusting After) This Christmas

I've been an advocate of scented candles and reed diffusers for years. Filling my home with scent is such an easy way to lift my mood, relax, or simply add a little touch of luxury to a room. I love keeping a reed diffuser in my entrance hall to welcome me home after a long day, or having candles to light in the living room to set the mood for cosy evenings in. Home fragrance is also a pretty affordable treat to self, and we all know I'm a big fan of those! Christmas, of course, is the perfect time to indulge, as festive fragrances and twinkling candlelight can add another dimension to the decorations and really help to get you in the Christmas spirit.

While I haven't got too far with my seasonal preparations yet, I've definitely been enjoying a couple of festive scents, thanks to these two beauties.

Fill Your Home With Festive Fragrance: The Scented Candles I'm Loving (And Lusting After) This Christmas

Beatitude Christmas Comfort Candle


I love the simple white and silver packaging of this Christmas Comfort Candle from Beatitude Products*. I've used their bath oils before (which are well worth checking out, by the way!) but this is my first candle from the award winning aromatherapy brand. All their products are 100% natural, free from parabens and not tested on animals, while the packaging is fully recyclable.

Christmas Comfort Candle from Beatitude Products

Christmas Comfort Candle from Beatitude Products

If you like a candle that really fills the room with scent, you will love this. Even before it is lit, you can smell it in the air. The fragrance is a beautiful mix of citrus and spice, one of my favourite combinations when it comes to Christmas scents.

Paddywax Deck The Halls Candle


I received this cute little silver jar candle at the Debenhams Christmas in July event - held on a scorching hot day in the middle of the summer heatwave! It's been sitting in a drawer since then,  waiting for the festive period to begin. Deck the Halls* is completely different from the Beatitude candle, but just as lovely in its own way. Featuring eucalyptus and balsam, it smells fresh, green and a lot like a Christmas tree - another favourite fragrance of mine.

Paddywax Christmas Candle in Deck The Halls

Paddywax Christmas Candle in Deck The Halls

Festive display with scented Christmas candles, decorations and fairy lights

I'm loving both these candles so much that, chances are, they might be long finished by Christmas Day, so I thought I would share with you a few others that I'm lusting after, as well as a few reed diffusers too.




What's your favourite festive fragrance?

Kate x

*Gifted item. Some links may be affiliate links. All opinions, as always, are my own.
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Thursday, 29 November 2018

What I Wore, Ate And Did In York (And Why I've Been Absent)

What I Wore, Ate And Did In York

Well hello there! It's been a while, and things are looking a little bit different around here! As you'll probably know if you follow me on Instagram, I've had a couple of breaks away recently. One was to sunny Cyprus, the other to beautiful York. I vlogged the York trip, and shared it on my YouTube channel a couple of days ago. I've delayed posting it here until now, as I've been busy giving my blog a new look and template. I'm not quite finished playing around with it yet, but I'm loving the change so far, so I hope you like it too.

So what is this new look all about, I hear you ask. (Or maybe not, but I'm going to tell you anyway!)  Well, my trips away provided the perfect opportunity to sit back, reflect and take stock of the past year. As a result, I've found my mind jumping ahead to new year goals a little earlier than it usually would. When it comes to my blog and online presence, I've made some achievements I'm proud of in the last twelve months, but I really want to up my game in 2019. I won't go into too much detail now, partly because I haven't got it all figured out yet, and partly because I might do a proper blog post on it closer to the end of the year. But essentially, this explains both the new template and my absence for the past few weeks.

I'm still hoping to get some lovely new content up for you in December, but please do bear with me if consistency is sketchy for a little while longer. It has never been my strong point, so I hope it won't make too much difference if I take a little more time now to work on my goals, rather than jumping straight back in to the same old habits. After all, if I'm going to hit the ground running in 2019, then I'm going to need a solid plan, right?!

In the meantime, I hope you enjoy visiting York with me! Click here if you prefer to watch the vlog on YouTube, otherwise, here it is!


Until next time!

Kate x
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Saturday, 10 November 2018

By Invitation Peony Noir - The Latest Fragrance From Michael Buble

By Invitation Peony Noir - The Latest Fragrance From Michael Buble

Having already fallen in love with By Invitation, Michael Buble's debut fragrance for women, as well as the more recent Rose Gold version, it's safe to say I was pretty excited at the prospect of a third release from the perfume brand. As soon as I sniffed Peony Noir*, I knew I was going to love it as much as the others. In fact. I'm pretty sure it's going to become my go-to scent for evenings out throughout the winter.
 Best Perfume To Wear In The Evenings

Beautiful Perfume To Display On Your Dressing Table

Like the two previous fragrances, Peony Noir is packaged in an attractive round bottle with a metallic lid, although the design has been simplified slightly and I have to say, I'm a big fan of the updated version! The smoky ombre glass and touches of pink are gorgeous, and it's definitely a nice piece of eye candy to display on your dressing table.

Perfume With Black Coffee And Bergamot

Perfume With Rose, Iris And Orange Blossom

As for the fragrance, it follows the same trend as the packaging - there is something of the original scent about it, but it's more of a departure from that than the Rose Gold version was. It opens with top notes of black coffee and bergamot, instantly creating a sexy and sultry vibe, before giving way to a fragrant heart of rose, iris and orange blossom. The warm base notes are where you start to recognise the signature Michael Buble scent, as the vanilla, cedarwood and patchouli combination remain from the original fragrance, this time complimented by luxuriant sandalwood.

There is something about this that reminds me of YSL Black Opium, a fragrance which also contains notes of black coffee and orange blossom. However, Peony Noir is quite a bit lighter and has a little more sweetness to it. All of the Michael Buble fragrances are feminine and this one is definitely no exception. If you're after a perfume for evening that has that smoky sexiness to it but isn't too overpowering, this is the one for you.

Perfume With Vanilla, Cedarwood, Patchouli And Sandalwood

Feminine Fragrance For Evening

Peony Noir EDP retails for £42 for £100 ml and you can pick one up here if you fancy it.

Have you tried any of the Michael Buble fragrances? What perfumes have you been enjoying recently?

Kate x

*Gifted item. All opinions, as always, are my own.
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Wednesday, 31 October 2018

My Current Favourite Day And Night Face Oils

My Current Favourite Day And Night Face Oils

I always feel as though my skin needs that little bit extra TLC in the cooler months, and perhaps for that reason, the whole ritual of my skincare routine feels a bit more like a treat at this time of year than it normally does. One thing I've particularly been enjoying lately is layering face oils under my moisturiser for extra nourishment and protection. I've been lucky enough to have been gifted two really lovely ones, and I've found one of them to be an ideal addition to my morning routine, while the other has become a night time favourite. Below, you'll find a concise review of both products, why I like to use each of them at different times of day, and links to where you can shop them.

Oh, and if it's the day time oil you like the sound of, you're in for an extra treat, as I also have a discount code which you can use to get 20% off your purchase. Read on, and all will be revealed!

My Current Favourite Day Face Oil


Dr Botanicals Moroccan Rose Superfood Facial Oil

As soon as the Dr Botanicals Moroccan Rose Superfood Facial Oil* arrived on my desk, I knew I was going to love it. It has rose in it, for one thing, and we all know how obsessed I am with rose as an ingredient. It's also pink (pink makes me happy, what can I say?!), and has the most beautiful light, sweet fragrance. 

There are a few reasons why I love using this in the mornings. Firstly, it's super light and absorbs into the skin almost instantly, meaning I don't have to wait around before applying my moisturiser and moving on to my makeup. It's also rich in anti-oxidants, so I feel as though I'm helping to protect my skin against free radicals and pollutants in the atmosphere by applying this before going out and about during the day. Finally, it has Vitamin A as a main ingredient, which helps to even out skin tone. When I apply this, I feel that my skin looks instantly clearer and brighter, with any redness calmed - definitely ready to face the day!

Dr Botanicals Moroccan Rose Superfood Facial Oil Vegan Skincare

Dr Botanicals Moroccan Rose Superfood Facial Oil Natural Skincare

In addition to Vitamin A, the other main ingredients in this product are Vitamin C, which stimulates collagen production for younger looking skin and Almond Oil, which adds moisture and also helps to brighten the complexion.

Designed to be suitable for all skin types, I think a lot of people would find this a great addition to their routine. If you like the look of it, you can find the Moroccan Rose Superfood Facial Oil here. Entering the code KATELOUISE at checkout will get you 20% off your purchase, and that applies not just to the oil but across the entire Dr Botanicals site. Their products are natural, vegan and cruelty free, and having had a good browse myself, I would say it's well worth a look as there were quite a few things that made me "ooh" and "ah". You might even, dare I say it, want to get a head start on some skincare related Christmas shopping?! (No? Too early? Ok, let's all forget I said anything and just look for treats for ourselves.)

My Current Favourite Night Face Oil


Antipodes Divine Face Oil with Rosehip and Avocado

I've already talked about the Antipodes Divine Face Oil with Rosehip and Avocado* in my Post Holiday Skincare Routine, but I'm still absolutely loving this product and it's perfect to use at night after the Dr Botanicals oil in the morning, so I just had to mention it again.

While both oils are rich and nourishing, you feel it a lot more with this one, as it's much oilier in consistency as opposed to the super light, almost watery Moroccan Rose oil. This makes it feel very comforting to apply at night. It's also packed with Vitamins, as well as Organic Avocado Oil, which boosts collagen production while reducing the appearance of fine lines and scarring. Rosehip Oil also adds moisture and repairs damaged skin. With all that repairing going on, I think that the evening is the ideal time to apply it, as it can really get to work to aid the skin's natural healing process.

Antipodes Divine Face Oil with Rosehip and Avocado Organic Skincare

Are you using any facial oils at the moment? Which are your favourites, and do you prefer to apply them in the day time or at night? And don't forget to use the code KATELOUISE for 20% off anything from the Dr Botanicals website.

Kate x

*Gifted product. Some links may be affiliate links. This poses no extra cost to you, the customer. All opinions, as always, are my own.
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Monday, 29 October 2018

My Easy Everyday Autumn Makeup

My Easy Everyday Autumn Makeup

To be honest, every makeup look I do could be prefaced with the word "easy", and the vast majority of them with the word "everyday". But since the change in seasons has inspired me to switch my usual gold and bronze eyeshadows for something a little different, I thought I would share the results with you in a quick video. You can watch it over on YouTube, or below.

I've been loving these burgundy/toffee apple tones, and the whole look takes no longer than ten minutes to throw together. Great for busy mornings! 



What makeup have you been loving lately?

Kate x
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Wednesday, 24 October 2018

The Small Blogger's Guide To Sponsored Posts - 6 Important Questions To Ask Before You Start

The Small Blogger's Guide To Sponsored Posts - 6 Important Questions To Ask Before You Start

Today's post is the latest in my series on working with brands. So far, I've covered how to decipher and deal with brand/PR emails relating to both unpaid collaborations and paid opportunities, and in the next couple of instalments, I'm going to guide you step by step through the process of working with a brand on a sponsored post.

As I've mentioned previously, I'm no Fleur De Force, but I do have a fair bit of experience in working with brands. As a small blogger myself, I feel that navigating the world of sponsored posts is harder for us than for the big successful influencers. Blogging full time is out of the question for most of us. We haven't got the weight of huge followings, a network or agent behind us, we can't afford/justify a professional photographer, etc. That's why I've specifically tailored my advice to smaller bloggers, and I really hope you find it useful.

The Small Blogger's Guide To Sponsored Posts - 6 Important Questions To Ask Before You Start

In today's instalment, I'm going to be focussing on the initial stage of the process. I'm talking about the moment you receive email correspondence from a brand, telling you that they love the content you create and would like to offer you paid work. This can be very exciting, especially for us smaller bloggers who perhaps don't get to experience it as often as we would like, and it can be so tempting to fire off an immediate response, agreeing to everything before they change their mind. Don't! Before you even think about saying yes, you need to be absolutely sure that you and the brand are on the same page, and that means understanding exactly what is being asked of you.

In my experience, the correspondence from PRs when discussing sponsored posts can often be vague and confusing, so it's really important that you ask the right questions. Through trial and error, I have learned that it's essential to be clear on the following six points before agreeing to start work on a sponsored post. Some of them are questions for the brand, while others are things you need to ask yourself. One thing is for sure, though - taking the time to consider them at the outset could save you a whole host of problems further down the line.

Street style fashion

6 Questions To Ask Before Accepting A Sponsored Post


1. Is the brand and product a good fit for my blog? 


Our blogs are built on our audiences, who come to us because they enjoy the type of content we create. That doesn't mean we shouldn't embrace a little variety every now and then, but if I were to write a post about light bulbs, for instance, I don't think it would be very exciting for my fashion and beauty loving readers! The post wouldn't do well, the brand wouldn't be happy, and more importantly, I would risk alienating my audience for the longer term. The product you're being asked to write about doesn't have to be your favourite in the whole wide world, but you do need to be interested in it. If you're not, chances are it's not a natural fit for your blog and probably not the right collaboration for you.

Tan suede skirt from Mango

2. What is the nature of the campaign, and can I deliver the content required? 


In some cases, sponsored posts can be very straightforward. You might be sent products to try out or asked to select clothing from the brand website, after which you will be free to take photos and create a blog post around the items as you normally would. Sometimes, though, there are more specific requirements to take into account. For example, when I worked with No7, I had to set up a giveaway using Rafflecopter. It wasn't something I was familiar with, so it took a little more preparation than usual. A House Of Fraser campaign I worked on earlier this year was fairly simple, but there was a requirement to focus the content on styling an outfit for a wedding, so I had to take that into account. 

When I worked on this campaign with TK Maxx, the requirements were a lot more complex. First I had to go into store with my photographer (read: husband), to meet the PR and put together a clothing rail of my favourite items. That took a good few hours, at the end of which I was gifted an outfit to style. I then had to set up a second photoshoot wearing that outfit (again, with my husband) all before actually writing the post. I don't have full time hours to devote to my blog, and Mike definitely doesn't, so it took some careful thinking and planning before I was in a position to agree.

Mini skirt and over the knee boots outfit

On yet another occasion, part of the campaign involved making a short teaser video for the brand's social media pages. This was before I had started my YouTube channel, so it wasn't an easy task for me, although I eventually found a way to do it.

What I'm trying to say here is that you need to be sure from the outset exactly what you are being asked to do. Can you find the time and do you have the necessary skills and equipment? If not, you run the risk of it all ending in tears later on.

turtle neck and mini skirt ootd

3. What is the deadline? 


I've probably covered this in point 2, but it's vitally important to know how much time you have to play with. Chances are, as a small blogger you will be working around your day job, so you need to sit down with your diary (and possibly, as in my TK Maxx example, your husband's diary!) and work out exactly when you can fit in the tasks required.

How to style over the knee boots

4. What am I going to charge? 


Sometimes a brand will have a fixed budget available, which you can either accept or not, but more often with this type of sponsored post, you will be asked to provide your rate. It can be difficult to know what to charge, but there are some examples online that suggest how to calculate a reasonable fee, and I think the table given in this article is very handy to use as a guide. 

Essentially, you need to take into account the time it will take you to do the work required, as well as your blog stats and engagement. In my case, although my monthly views are not currently where I would want them to be, I get good engagement on my posts and have a decent DA (Domain Authority - find yours here!) so I take all this into account when calculating my rate. While I think it's important to be honest and realistic, and won't be charging anything like the rates the big influencers charge, I also know that my blog has value, as does my time, and I don't see the point in committing myself to work without fair remuneration. In the case of the TK Maxx project, for example, the fee was higher than I usually charge, because there was so much more involved than simply styling up an outfit and writing a post.


Autumn High Street Fashion

The brand may accept your proposed fee, or they may come back with a counter offer. In this case, you need to weigh up whether or not the project is still worth your time, depending on what that counter offer is.

One final point on payment - make sure you clarify whether you will be paid via bank transfer or through PayPal. Some brands seem to like using PayPal, which is OK, but if this is the case I always ask them politely if they will cover PayPal's fees. If you've agreed on a figure then it's only fair that you receive all of it!

How to wear cream and black

5. Will the brand agree to proper disclosure and no-follow links? 


I have occasionally had to turn down paid work because the brand either don't want me to disclose that they've paid me to collaborate with them, or because they want me to include follow links to their site. It's maddening, but you could get into trouble and have your blog penalised for these practises, so they simply aren't worth the risk. That said, most reputable companies play by the rules, so it's not a scenario you should find yourself in too often when working on this type of sponsored post.

The Small Blogger's Guide To Sponsored Posts - 6 Important Questions To Ask Before You Start

6. Will there be a contract to sign?


I have worked on paid campaigns both with and without contracts. Usually, it is in the interests of both parties to have one as it offers mutual security. Make sure you read every word, though, because sometimes brands put requirements in there that they may not have discussed with you previously. For example, they might ask you not to work with any rival brands during the campaign and for a certain period of time after the post goes live. If there is anything you are not sure about, ask before you sign.

If there isn't a contract, I will email them something like, "Could you please confirm that I will be doing X, X and X and that you will pay me £X?" and wait for their positive response before starting any work. That way, I have written evidence of what has been agreed on in case of any problems later.

The Small Blogger's Guide To Sponsored Posts - 6 Important Questions To Ask Before You Start

Shop The Look


In my experience, being clear in your mind on these six important questions can help to make working on a sponsored post a much more pleasant and worry free experience. After all, getting paid work through your blog is a fantastic achievement and definitely one you should be able to enjoy!

I'll be following up with my guide to the next steps in the process soon. In the meantime, I hope you found this of use! Have you worked on any sponsored posts, and do you have any tips for being prepared?

Kate x

Some links may be affiliate links. This poses no extra cost to you, the customer. All opinions, as always, are my own.
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