Tuesday 13 October 2015

Sponsored Video - The Art of Marks and Spencer

Ever since Rosie Huntington-Whiteley rode that magic carpet - and we all know how much I love RHW - I've been a big fan of Marks and Spencer's advertising campaigns. Come Christmas time, when everyone else is eagerly anticipating the John Lewis offering, I'll be looking out for good old M&S. Why? Because as well as eye-catching imagery, cool music and slick production, they showcase their products like no one else. I'm a fashion blogger. Clothes get me excited. And Marks and Spencer's ads always seem to display the best of their collections in such an enticing way.

Their current Autumn campaign, "The Art of", is definitely no exception. Have you seen any of the ads on TV? The sheep with the exploding coat? You must remember that! Well, I for one have been loving them. For a start, the catchy beats of "Uptown Funk" never fail to lift my mood, and then there's the stunning, quirky visuals, combining beautiful shots of the clothes with images that nod to their craftsmanship and sustainable sourcing, qualities of which M&S is justifiably proud.

Sponsored Video - The Art of Marks and Spencer - Kate Louise Blogs

Sponsored Video - The Art of Marks and Spencer - Kate Louise Blogs

Faux fur seems to be having a moment right now, and one of my favourite ads from the current campaign has got to be this one.


How gorgeous is the white jacket at the end? And the aviator jacket with the shearling collar! I even love the way they've layered the leopard print coat over a simple black polo neck, and I normally wouldn't be attracted to a coat like that at all. After seeing this, I'm definitely keen to pop into my local branch and explore their faux fur range. 

Fashion aside, I also applaud M&S for using an older model in this ad - something that I've seen them do before. People sometimes think of them as an old-fashioned company, but they're pretty switched on when it comes to representing a diverse cross-section of women in their advertising.

Oh, and shoutout to the woolly dog, too. There should definitely be more of those on TV!

Marks and Spencer's aim with this campaign was to carry across the arresting style of their recent food ads to their fashion, and I think they've succeeded. They're often more praised for their food than their clothes, but they really do some great clothes, and one thing you can rely on with M&S is good quality. I for one will be checking them out as I build my winter wardrobe - especially the coats!

What do you think of this ad campaign? And will you be wearing faux fur this winter?

Kate x

*This post is sponsored by Marks and Spencer, but all opinions, as always, are my own
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36 comments

  1. I agree that M&S have great quality clothes and while the range is definitely not for teenagers women in their late 20s, 30s can find awesome pieces still being on trend. Love that white fur jacket !! x

    Mummy’s Beauty Corner

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    Replies
    1. I've definitely grown to like it more as I've got older, although I also think their fashion has improved in recent years. I agree, the white fur is gorgeous! x

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  2. I love M&S (coming from a 17 year old this shows that they really do attract people of all ages!) Their campaigns are so good, and although at the moment I only shop there for their food, I do love having a browse through their clothes as they are very well made and are in style! x

    http://wonderfulandweirdbeautyandlife.blogspot.co.uk

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    Replies
    1. I definitely think they have upped their style game since I was your age! And no one can fault their food! x

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  3. M&S has some really lovely clothes but the price is pretty high back in Malaysia due to the currency exchange. I do find the price to be more reasonable here and more choices too!

    Shireen | Reflection of Sanity

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    Replies
    1. Sounds like a good excuse to go shopping to me! x

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  4. Nice post!
    Love your blog!

    http://itzytrendy.blogspot.mx/2015/10/michael-kors-again.html

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  5. This is an awesome post! I love all of Marks and Spencer's campaigns! I find that all of them are a work of art and VERY creative!
    Ramsha | Rose
    xxx

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    Replies
    1. I totally agree! Some ads you actually enjoy watching and M&S definitely fall into that category for me. x

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  6. beautiful!

    great blog! its so cute! if you get the chance to check out mine and let me know what you think i'd really appreciate it :)

    love, rach.

    ReplyDelete
    Replies
    1. Thanks Rach! I will definitely check out your blog. x

      Delete
  7. Amazing post! Lovely to see.

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  8. I've recently fallen in love with their latest campaign too! Gorgeous faux jacket at the end I agree :D <3

    Serene | I Am Serene L

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  9. How adorable are those dogs in the campaign? haha I love them! I have to agree with you about using a more mature model, that is so awesome and I really wish more companies did things like that! All the featured pieces looked really beautiful.

    Paula
    Thirteen Thoughts

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    Replies
    1. I know, I totally love the dogs! And yes, more companies should definitely start using more mature models. I personally think it boosts everyone's confidence to see a diverse range of women looking amazing in clothes. We all know hot young supermodels do, so what about everyone else?! x

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  10. Wow! Love the video! Amazing <3
    Check my new post:
    http://www.lauramacij.com/2015/10/leather-dress-and-blue-coat-for-very.html

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  11. Loving this video and love faux fur! Thank you for sharing!

    Tanya
    www.StripesNVibes.com
    BlogLovin

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  12. I agree as I am also a big fan of M&S adverts. I love their food ones just as much as the fashion ones x

    Beauty with charm

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    Replies
    1. Me too! I like eating their food as well! x

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  13. Lovely post dear!! Nice blog!!
    Xoxo,
    Love from www.trangscorner.com {a lifestyle, fashion, beauty, and food blog}

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  14. Such a cool campaign! I wish we had M+S in the States. :)

    -Ashley
    Le Stylo Rouge

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  15. amazing!

    http://alovelystyle.blogspot.co.uk/
    https://www.facebook.com/LovelyStyleBlog
    https://instagram.com/lovelystyle_blog/

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  16. Ahh gotta love Uptown Funk! That shearling jacket is such a beaut for Autumn, a real showstopper. M&S definitely get overlooked sometimes, and campaigns like these should definitely wake up the world ;)

    Sophie | soinspo xo

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  17. This is amazing
    Great editorial

    The Bandwagon Chic | Instagram | Bloglovin | Snapchat: bandwagonchic

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  18. Haha, to be honest I would probably have done the same, and I do think that's something that puts a lot of younger people off M&S - the fact that it's thought of as an older person's shop. I definitely think their fashion has improved massively in recent years though, and is much more appealing to young people. x

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